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AI-powered Salesforce lead routing that actually understands your org

Sweep routes using a living model of your Salesforce — so every assignment reflects how your system actually works, with matching and deduplication built in from the start.

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Trusted by leading companies
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One system for every routing decision in your Salesforce org

Most lead routing tools treat assignment as a rules problem. Sweep treats it as a systems problem. It maps your Salesforce org — every field, owner, territory, and dependency — so routing logic runs on how your business actually operates, not on brittle rules nobody trusts.

Lead Routing

Route every record correctly, the first time

Route leads, opportunities, accounts, contacts, and custom objects by territory, industry, workload, account hierarchy, or any field. Build assignment logic visually, deploy in one click, and see exactly what it impacts before it runs—without juggling multiple rule sets across Salesforce.

Route leads correctly →

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Matching & Deduplication

Built into your routing workflows

Every incoming lead gets matched against existing accounts and contacts before routing — so reps don’t compete over the same company and your data stays clean without a separate dedupe project. No second system. Just routing that reflects the records you already have.

Dedupe leads fast →

Territory Management

Change territories without breaking downstream logic

Reorgs, new segments, sales kickoffs — territory changes usually trigger weeks of cleanup and broken assignments. In Sweep, you model the change, see what it affects downstream, and deploy with confidence instead of fixing fallout later.

Change territories safely →

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Alerts

Know when routing breaks before it hits your pipeline

Configure Slack alerts for assignment failures, SLA breaches, unrouted leads, or critical changes. Set them once — and catch routing issues before reps or pipeline numbers surface them.

Know if it breaks →

Ready to see how your routing actually works?

What Sweep users are saying

"We were spending on average 5 to 10 hours a week on territory management. Now that's something that's been reduced now to maybe an hour a week, even less."

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"What used to take two weeks of digging now takes just 20 minutes. Being able to get into a Flow and ask the AI agent what is happening in this Flow is actually invaluable."

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System leaders are delivering real results in under 90 days

60%
Reduction in Salesforce management costs
5X
ROI Within 12 Months
95%+
Reduction in system debugging time
25%
More Admin Capacity for Strategic Work

See the agentic layer in action